New Year 2025 Updates from HBOM

Newsletter, Partnerships

Where's Waldo? (HBOM Edition)

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Where's Waldo: HBOM Edition

Did you make a 2025 New Year’s resolution? How’s it going? If you’re like most people, you made a resolution that falls under one of these top three: 

  1. Healthy eating

  2. Physical activity

  3. Quitting smoking and tobacco use

These three critical health behaviors also define Healthy Behavior Optimization for Michigan’s core mission and our portfolio of cross-CQI partnerships. 

Energizing healthy behaviors has a ripple effect, where quitting tobacco or attending cardiac rehab can change an individual’s lifelong health. And investing in the health behaviors of communities—like providing accessible healthy groceries to patients with chronic diseases and food insecurity—can change the trajectory of healthcare spending across the entire population.

To illustrate our point, follow HBOM’s mascot, Fred, as we find the dollars and sense of health behavior optimization:

Healthy Eating

HBOM partnered with MCT2D, MSHIELD, and Shipt to launch the JUMPSTART program that provided credits for healthy grocery delivery and robust lower carbohydrate diet education to patients with low income and T2D. 

In 2024, we gathered data on the impact of the program. Jumpstart participants with uncontrolled type 2 diabetes experienced an average 0.7% reduction in A1C. That positive change amounts to $515 saved per patient per year, through prevented healthcare costs.1 If every adult in Michigan with type 2 diabetes saw that change, we'd save $618 million!2 

Physical Activity

In 2024, we worked with BMC2 and MVC to distribute over 32,000 NewBeat materials across 39 Michigan practices in a collaborative effort to increase enrollment in cardiac rehabilitation. Also, this year, we observed an upward trend in cardiac rehab utilization across Michigan, according to the Michigan Value Collaborative's registry.

Participation in cardiac rehabilitation is highly cost-effective, according to a 2018 BMJ systematic review, with incremental cost-effectiveness ratios (ICERs) ranging from $1065 to $71,755 per quality-adjusted life-year (QALY).3
 

Tobacco Cessation

Smoking and tobacco use costs the U.S. healthcare system upwards of $225 billion per year in avoidable spending.4

To date, tens of thousands of HBOM tobacco cessation resources have reached 4,400+ Michigan physicians. Our digital tobacco tools have reached users in 140 countries.

Partner CQIs have noted improvement in tobacco referral rates and quit rates across Michigan. And this past year, the Michigan Department of Health and Human Services invested in a statewide partnership HBOM and the Michigan Tobacco Quitlink, building the infrastructure to offer HBOM materials to primary care practices across the state.

On the Horizon for HBOM
In 2025, we are prioritizing:
  • Heal Better Feel Better: New partnerships to advance post-operative outcomes and support patients across Michigan to heal better and feel better after surgical events.
  • Sustainability of our portfolio of health behavior programs.
  • Adaptability and innovation in a changing policy environment.
We are hopeful, driven, and ready to work with you to optimize healthy behavior together.

Jumpstart Goes Up North

New partnership with the Upper Peninsula Health Plan (UPHP)
Beginning in 2025, a large population of patients in Michigan's Upper Peninsula will receive a bundle of Low Carb Jumpstart print resources, courtesy of their health plan. 

This new partnership between the Upper Peninsula Health Plan (UPHP) and HBOM is all thanks to the ingenuity of Kristin Williams, UPHP's Clinical Services Manager for Quality Management and Mary Walters, LPN, UPHP Clinical Diabetes Nurse Coordinator for Quality. Kristin and Mary reached out the HBOM team in 2024 after stumbling upon the Jumpstart website.
 
"We have a nurse on our team who was diagnosed with pre-diabetes. Her doctor said, "Don’t worry about it. I’ll see you in six months." So she just started Googling recipes and diabetes diets. She saw the beautiful handouts. She brought them to me...saying, "We need something like this!"
That's how our partnership emerged. After some conversation, the HBOM was able to customize our existing suite of diabetes-specific healthy eating materials to fit UPHP's needs. It all starts with an ask, don'tcha know?

HBOM-Led Design Trainings

 

Upcoming Events

Data Visualization Basics
CQI Community of Practice Skill-Building workshop series
January 29, 2025

 Get Your Poster On (Display) – Tools, Tips, and Tricks for Designing Awe-Inspiring Academic Posters
CQI Community of Practice Skill-Building workshop series
March 18, 2025

Recent Events

American Association of Cardiovascular and Pulmonary Rehabilitation (AACVPR) Annual Meeting
September 25 - 27, 2024
Presentation: Leveraging the Collaborative Quality Improvement Model for Coalition Building, Benchmarking, and Intervention Support in Michigan

Hunger Free Communities Virtual Summit 2024
November 14, 2024
Workshop: A Human-Centered Design Approach to Wicked Problems in Food Systems

Institute for Healthcare Improvement (IHI) Forum
December 10, 2024
Presentation: Coverage Checker: Applying Human-centered Design to Develop a Tool for Insurance Coverage Navigation

Want to work with us on a design session for your team?


Reach out at info@hbomich.org.
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Copyright © 2025 Healthy Behavior Optimization for Michigan, All rights reserved.
We are Healthy Behavior Optimization for Michigan (HBOM), part of the Michigan CQI network. Support for HBOM is provided by Blue Cross and Blue Shield of Michigan and Blue Care Network as part of the BCBSM Value Partnerships program. Although Blue Cross Blue Shield of Michigan and HBOM work collaboratively, the opinions, beliefs and viewpoints expressed by the author do not necessarily reflect the opinions, beliefs and viewpoints of BCBSM or any of its employees.
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