Making the healthy choice the easy choice

At HBOM, we commit to making the healthy choice the easy choice by implementing systems-level change. Our efforts make healthy behaviors achievable and sustainable by increasing access to innovative, evidence-based programs and support. We are proud to be a partnering Collaborative Quality Initiative (CQI), part of the Blue Cross Blue Shield of Michigan Value Partnerships program

Seizing on Teachable Moments

Major health events like surgery, pregnancy, and the diagnosis of cancer or a chronic disease can change a person’s whole outlook on life. We believe both patients and providers have the opportunity to teach, learn, and make short-term health decisions around tobacco use, diet, and exercise, that can turn into lifelong positive change.

female surgeon holds medical instrument while operating
asian male primary care doctor sits down with older male patient in conversation
Black pregnant woman holds belly smiling


Healthy Diets

HBOM is making healthy diets the easy choice, starting with the Healthy Eating JUMPSTART program, a partnership with two Michigan CQIs and Shipt. This program delivers low carbohydrate groceries directly to low-income patients with type 2 diabetes.


Tobacco Cessation

Tobacco is the single greatest preventable cause of disease and premature death in America today. HBOM has partnered across the Michigan CQI network to offer patients and providers the support they need to enable quitting.


Physical Activity

Cardiac rehabilitation is the gold standard in care after a cardiac event or procedure, reducing the risk of hospital readmission and death. Why aren’t more patients attending? HBOM has co-launched a new program to address patient and provider barriers to increase enrollment in this life saving intervention.



of smokers WANT to quit


of smokers in MI receive treatment