Making the healthy choice the easy choice

At HBOM, we commit to making the healthy choice the easy choice by implementing systems-level change. Our efforts make healthy behaviors achievable and sustainable by increasing access to innovative, evidence-based programs and support. We are proud to be a partnering Collaborative Quality Initiative (CQI), part of the Blue Cross Blue Shield of Michigan Value Partnerships program

person making a decision with two thought bubbles, one with healthy choices and one with unhealthy

Seizing on Teachable Moments

Major health events like surgery, pregnancy, and the diagnosis of cancer or a chronic disease can change a person’s whole outlook on life. We believe both patients and providers have the opportunity to teach, learn, and make short-term health decisions around tobacco use, diet, and exercise, that can turn into lifelong positive change.

female surgeon holds medical instrument while operating
asian male primary care doctor sits down with older male patient in conversation
Black pregnant woman holds belly smiling

Our main areas of impact

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Tobacco Cessation

icon of healthy groceries including, breads, greens, milk, fruit

Healthy Diet

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Physical Activity

Starting with a singular issue: Tobacco 

Tobacco is the single greatest preventable cause of disease and premature death in America today.


of smokers WANT to quit


of smokers in MI receive treatment